// Integrations / WooCommerce

Visitant on WooCommerce

The Visitant WordPress plugin counts your shop visitors without cookies and records the value of every order when the customer lands on the thank-you page. You see which sources, including ChatGPT and other AI assistants, bring buyers and not just clicks.

What you need

• A WooCommerce shop and a WordPress account with the Administrator role (to install plugins).
• A free Visitant account with your shop domain added (Free: 5,000 events a month, 2 sites; or the 14-day Business trial, no card).
• Optional, for AI robots: the Server key from Settings - AI crawler tracking (server) in the Visitant dashboard.

Setup in 5 steps

1. 01 Install the Visitant plugin

   Download visitant-wordpress.zip, then in WordPress go to Plugins - Add Plugin - Upload Plugin, choose the file, click Install Now and Activate Plugin. It is the same plugin as for any WordPress site - there is no separate shop version.

   

   Step-by-step screenshots of the upload are in the WordPress guide.

2. 02 Enter your domain and key

   Go to Settings - Visitant, enter your shop domain (without https:// and www) and, for AI robots, the server key. Click Save Changes. Under What is on the plugin should say WooCommerce: order value recorded on the thank-you page - that confirms it found your shop.

   

   Shop staff logged in to WordPress (admins, shop managers, editors) are not counted. Customers logged in to their account are counted normally.

3. 03 Know what is recorded for each order

   When a customer reaches the order confirmation (thank-you) page, the plugin sends one event called Purchase with: the order total exactly as WooCommerce shows it (with shipping and tax, after discounts), the currency, the order ID, the number of items and the payment method name. No names, e-mail addresses, delivery addresses or product names leave your shop. The event is sent once per order - reloading the page or opening it again later does not add a second one.

   visitant("Purchase", {revenue: {amount: 99.80, currency: "PLN"}, props: {order: "1024", items: 2, payment: "Przelew bankowy"}})Copy

   This is what the event looks like on the page (example values). You do not need to paste it anywhere - the plugin writes it for you.

4. 04 Add Purchase as a goal

   In the Visitant dashboard open Settings - Goals, leave Type on Event, type Purchase in the name field and click Add goal. The Goals and events table then shows buyers, conversion rate and revenue, and every filter works on it - for example only visitors from ChatGPT or from one campaign.

5. 05 Clear the cache and place a test order

   Purge your cache plugin once. Then, in a private window, place a small test order with a payment method that does not charge you (for example Direct bank transfer). Within a minute it appears in the dashboard as a Purchase with its value. Afterwards cancel it in WooCommerce - Orders.

   Cancelling the test order in WooCommerce does not remove it from Visitant - the plugin reports orders, not later changes to them (see Common problems).

Is it working? Check in 60 seconds

Keep the dashboard open in one tab and your shop in a private window in another.

• Open a product page: the current visitors counter shows 1 within a few seconds.
• Settings - Visitant in WordPress lists WooCommerce: order value recorded on the thank-you page under What is on.
• After the test order, Goals and events shows Purchase with 1 conversion and the order total in the Revenue column.
• Reload the thank-you page: the number of purchases stays the same.

Common problems

Some orders are missing	The plugin records an order only when the customer's browser reaches the thank-you page. Orders are missing when the customer closes the tab at the payment provider before being sent back, when you create an order by hand in the admin, and for automatic subscription renewals (no visit happens). Orders that end as Failed or Cancelled at that moment are skipped on purpose.
Revenue does not match WooCommerce reports	Refunds and later cancellations are not subtracted in Visitant, and the missing orders above are not added. Use Visitant to see which sources bring buyers; use WooCommerce reports as your accounting total.
My own test order was not recorded	You were logged in as an admin or shop manager, and staff are skipped. Place test orders in a private window, as a guest or as a customer account.
Two different currencies are added together	Each order is stored with its currency, but revenue totals add the amounts as they are, without conversion. In a shop that sells in several currencies, treat the revenue total as a rough signal and compare sources by number of purchases.

Questions